Small Business 101: Your Official Guide to SMS Campaigns

If you are looking for your official guide to SMS campaigns, you've come to the right place. Learn more about keywords and auto reply here!
small business sms campaign

From social media campaigns to content marketing, paid advertising, and email campaigns: you’ve done it all, but somehow, you’re yet to accomplish the marketing goals you’ve established for your business.

We know just how frustrating that can be, but if you’re thinking of giving up, we have to words for you.

Think again!

All you need to do is to think outside the box and experiment with strategies you’ve never even considered before… like SMS campaigns.

Keep reading and learn how you can use some good old texting to take your business to the next level!

Do SMS Campaigns Even Work?

We know what you’re thinking.

In a world that’s so heavily dominated by email and social media, do people even check their text messages anymore?

And the answer is… yes!

In fact, many statistics show that SMS marketing can be extremely effective:

After reading about these numbers, we’re sure that anyone who wasn’t sure about SMS marketing has changed their mind, which brings us to the next question…

What are the steps to creating an SMS campaign?

Step #1: Choosing a Keyword

First things first, you need to pick one or two words that people will send to a certain short code in order to join your list. This keyword needs to:

  • Relate to your business or the specific promotion
  • Be short
  • Be easy to remember
  • Be easy to spell
  • Not be an acronym

So, as an easy example, if you had a restaurant called Veggie Bowls, you could use something like VEGGIEBOWLS or even just BOWLS as your keyword.

Step #2: Creating an Auto-Reply

Once someone sends in your keyword, it’s important that they receive an automated reply that:

  • Confirms their subscription (and thanks them for it)
  • Explains the campaign you’re promoting
  • Includes a compliance statement
Step #3: Grow Your List

You have a keyword, a short code, and an auto-reply, and now it’s time to get the word out there about this campaign.

The best way to promote your list and get more and more people to join it will depend on where your target audience is, but a few good ideas would be to:

  • Post about it on social media
  • Include a sign-up widget on your website
  • Send a newsletter about it
  • If you have a physical store, promote on flyers, business cards or posters
Step #4: Start Sending Out Your Offers

Once your list is big enough, there’s only one thing left to do: create irresistible promos and send them out to your subscribers.

“Buy one, get two”, “50% off during the weekend”, “Enter the sweepstakes for a chance to win”… you get the drill.

Ready to Get Started With SMS Marketing?

SMS marketing is a lot more powerful than most think.

So, now that you know about the four essential steps for getting started with this strategy, why not use Txtfyre to create your SMS campaigns and get the word out about your business?

Get in touch with us today to learn more about how our product can help you!

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