Cell phones have become nearly ubiquitous. For one thing, they’re used by more than 5 billion people worldwide—that’s over 60% of the world’s population!
That’s not too surprising, though, given what they can do. Take texting, for example, it’s become one of the most popular ways for people to communicate with others.
What’s more, is that it can also be used for marketing purposes. That’s right, text message marketing is a thing.
Want to know some of its benefits? If so, you’re on the right page. Keep reading to learn more about the topic!
What is SMS Marketing?
SMS marketing is a type of marketing that allows businesses to message customers with promotional messages. For example, they might send coupons or information to generate brand awareness.
Keep in mind, however, that the consumer does have to opt-in. The last thing that you want is to send them text messages without prior consent!
5 Benefits of Text Message Marketing
There are several benefits to SMS marketing. Here’s what you need to know.
1. It’s Cost-Effective
SMS marketing is relatively inexpensive compared to traditional marketing. For one thing, it’s a lot more affordable than using banner ads or Facebook.
This makes it a great option for those with limited budgets. Not to mention that the return on investment is much higher compared to other methods.
2. Fast Delivery
SMS marketing is fast. Once you press the “send” button, your customers will receive the message right away; there’s virtually no wait time.
On top of all that, it requires very little prep. After all, there are no materials that you have to gather or print!
3. It’s Trackable
Most SMS marketing services have trackable platforms. For example, you can see who opened the message and which links were clicked.
Some platforms even let you track the conversion process so that you know exactly how your campaign is doing. From there, you can tweak it as necessary.
4. It Has the Best Engagement Rate
Text messages are different from emails in that they’re almost always read after they’re sent. In fact, 97% are read within 15 minutes of delivery.
There’s no spam folder for them to get lost in either. In other words, your campaign will be that much more likely to generate a successful ROI.
5. It Allows You to Reach a Wide Demographic
Almost everyone has a mobile phone nowadays. This means that you’ll be able to reach a very wide demographic.
In doing so, you’ll increase the success rate of your mobile campaign. If anything, you’re almost guaranteed to reach your target market!
Creating an SMS Campaign
And there you have it—five benefits of text message marketing. Given all of its advantages, it’s not surprising to know that it’s as popular as it is today!
Looking for mass texting services? We can help! Feel free to contact us for more information.