In 2020, we’re all doing our best to practice proper social distancing, which means that crowds are a big “no.”
For many farmers, the pandemic has upended their normal sales techniques. To make up for lost revenue from restaurant and farmers’ market closures, many small farmers are turning to a hybrid e-commerce method.
How do you make the shift that allows customers to pay online and pick up their food afterward? Read on to learn everything you need to know about e-commerce and how Txtfyre can help.
How Does a Pay Online and Pick Up System Work?
The pay online and pick up system is about as simple as it sounds! Advertise your products, featured sales, or seasonal produce through a mass texting campaign. Include a link to your website, or your online payment options in this text. Customers can respond to this text or head to your website and pay for their order before ever heading to your farm. You prepare their order while they’re on the way and they can simply run in, grab it, and head out!
This method is great for minimizing contact and keeping your farm clear of crowding. It can also help you make up for any lost sales you’ve experienced as more and more people go in search of clean, local whole foods that are easily accessible.
Design and Develop a Website
If you do not already have a great looking website, then this is your first step. Especially in today’s economy, it is vitally important that your farm have an online presence. Farms that depended on in person business must now transition to more online business. A beautiful, purposeful, informational and usable website is now a necessity for your farm. Our friends at Jonesen can curate the perfect website for your farm and your growing e-commerce business.
Once your website is up and running, you can use your mass texting client base to advertise! Include the link to your site in all text messages to drive current and new customers to your site. Mass texting, as well as other social media platforms, are great tools for advertising your new online presence.
Promote your Online Payment Options
Along with a new website, don’t forget to set up a secure online payment option. When you’re asking customers to pay online, you have to guarantee them that their banking information is in safe hands.
With a safe and secure online payment option available, you are now ready to promote the e-commerce side of your farm. Use mass texting to not only advertise your online payment options, but include the link to your system in your text. Remember, the easier it is for clients to find and purchase your product, the greater your sales will be!
Why Pay In Person When You Could Pay Online?
If you’re ready to switch to a system that allows customers to pay online and pick up their orders, you’re in luck. Simply begin with a great website curated by Jonesen and then complete the process with a mass texting plan from Txtfyre.
We can’t wait to help you bring your farm to a whole new level of success!