5 Church Marketing Mistakes (And How to Avoid Them)

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One of the biggest church marketing mistakes you can make is having a poor social media presence. Learn how to avoid these mistakes here!
church marketing

Did you know there are over 47,000 churches in the United States? This means attending church is still very important for many Americans.

Do you own a church? If so, you probably understand how crucial marketing is. The right marketing strategy can bring more people to your church, even if you own a small local church.

But with so many other churches, it can be difficult to stand out. This is why great church marketing is so integral.

Unfortunately, many churches make the same marketing mistakes. If you’re not sure how to improve marketing for a church, read these 5 most common mistakes and how you can avoid them.

1. Not Building an Email List

Even in 2020, email is still popular and all churches should encourage members to sign up for their email list. You’ll be able to easily reach your members and promote your upcoming sermons.

For best results, create regular email campaigns. As an example, make it a point to thank your email subscribers for attending your sermon.

2. Weak Social Media Strategy

If you’re not on social media, you’re missing a wonderful way to connect with your members. But if you don’t have a strategy set in place, your efforts won’t be successful.

What if you don’t know how to create a social marketing plan for a church? First, identify your goals. For example, maybe you want to increase your following so more people attend your church. Or maybe you want to get better at promoting your church.

Once you figure out your goals, know which social media channels to prioritize. It’s recommended you reach out to your members and find out their favorite social media channels.

From here, know the type of content you want to post and how often. A great example is posting a daily Bible verse.

3. Not Having a Visitor Plan

Your visitors and members are what keep your church thriving. Surprisingly, certain visitor affairs benefit your marketing strategy.

Take signage as an example. Proper church signage can attract new members. If this is someone’s first time at your church, parking and directional signs or even greeters can make them feel comfortable at your church.

Even complimentary coffee and refreshments are a great way to make visitors feel at home and continue attending your church.

4. Not Utilizing Text Message Marketing

Mobile phones are a great asset to churches and SMS marketing is very beneficial. You can use SMS promotions to market church sermons, send text message announcements, and more.

Churches can also get creative with their text message marketing. Remember how we suggested posting daily Bible verses on social media? You can do this via text message, too!

How do you add members to your text message marketing list? When guests enter your church, ask if they want to receive text messages from you. If they agree, add their phone number to your contact list.

Improve Your Church Marketing Today

Marketing is important for all businesses, including churches. But many people make the same church marketing mistakes. Pay attention to these suggestions and welcome more people to your church!

Are you interested in getting started in text message marketing? Do you have any questions about the process? Feel free to contact us!

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