Did you know that over 4 billion people send text messages on a regular basis?
That’s a lot of potential customers. Aside from more exposure overall, there are many other benefits of text marketing.
Are you wondering what exactly are the advantages of text messaging as a marketing strategy?
Keep reading to learn about the benefits of mass text messaging for your business.
1. It Can Save You Money
Sending out mass texts is relatively inexpensive, especially when compared to other marketing strategies like billboards and commercials or even simple internet ads.
For next to nothing, you can reach a wide audience. Whether your business is just getting off the ground or is already established, mass texting works great as a way to let potential customers know about your products and services.
2. It Gives You a Mobile Presence
While it’s important to have a web presence, it’s just as important to have a mobile presence.
With so many people using their smartphones to plan events, engage in social media, play mobile games, and more, mass texting can allow you to reach people on the device that defines their life.
3. It Can Complement Other Marketing Strategies
Mass text messaging doesn’t have to operate within a vacuum. In fact, you can use it as a way to get potential customers to visit your website, your social media accounts, and other places.
You could also send out coupons that can be used on your website at checkout.
That way, you can reinforce your marketing and create an effective web of influence.
4. It’s Fast
Unlike snail mail, a text message is about as instantaneous as any piece of information can realistically be.
If you’re undertaking a time-sensitive marketing campaign, you’ll be glad to know that one of the benefits of text messaging is that there’s no wait time.
5. It Allows People to Opt-In
When you invite potential customers and past customers to opt-in to your mass text messaging campaign, anyone who accepts will demonstrate a solid interest in your business.
From there, you can reinforce customer engagement and loyalty by keeping them up to do date with your products, services, and business as a whole.
6. It’s Easy to See
In addition to the fact that billions of people engage in texting, it’s worth noting that text messages are sent directly to a phone and can be seen and read with ease.
This is great considering Facebook posts, for instance, can be buried beneath other people’s posts.
Ready to Take Advantage of Mass Text Messaging?
Now that you know all about the benefits of mass text messaging for your business, you can boost your outreach and increase your profits.
Jonesen can make sure you reinforce your mobile presence by providing you with a sleek and professional web presence that can be accessed by computers and mobile devices. We can provide your business with an expert website, curated web hosting, site security, and more.