small group of people using cellphones together.

Fine Tuning Your SMS Marketing Campaign

SMS marketing is still in its infancy, which means that you can try new things without worrying about breaking rules; there are no rules yet. Generating your list of phone numbers is going to be the hardest part initially. You may have to hold special events or promotions just to draw people to your storefront, after which you can persuade them to sign up.

This is more than an chance to beef up your mailing list, by the way. It’s an opportunity to get a feel for how a multi-pronged marketing campaign should fit together. The initial goal of the event might be to collect information, but you should plan and put on your event as if there was never any other agenda. Give away free products or offer a considerable discount. Make people excited to sign up for your SMS list by demonstrating why your product or service is so crucial.

Figure out a communication style that works for your business. It is often perfectly fine to phrase your messages as obvious advertisements, especially if you are announcing a sale or a special promotion. Other times, it is necessary to approach SMS communication as a real conversation between yourself and your customer base. No matter what style works best, there are some calls to action that are guaranteed to generate interest.

When you offer discounts to people who show the announcement text at the register, you are encouraging people to sign up for your text list and watch out for your messages. Including a coupon code for your website in the message will give you clear statistics on the efficacy of your campaign. Encourage your customers to respond to your texts. It is always beneficial when a business becomes an everyday component of people’s lifestyles. Keep the conversation going and people will naturally start to prefer you over your competitors.

Ready to use the top Group Texting App, Click here to learn how you can use for your business.

Couple having dinner in a restaurant

How to Ask Restaurant Customers to Join Your SMS Marketing List

There comes a point when a business can no longer increase its customer base without augmenting or completely changing its marketing strategies. It is tempting to stick to low-key online methods that give people the freedom to opt into mailing lists and text alerts. However, online marketing has its limitations. It depends on people seeking out your brand on their own, after they have already left your restaurant. Sometimes, it’s worth taking a risk and plainly asking people to sign up for your SMS list while they are still enjoying their meals. This method might not work for a fancy restaurant, but for brs and casual eateries, it could be the difference between a middling method of promotion and a wildly successful project. Here is a foolproof way to convince your customers to sign up for your text alerts.

1. Mention the perks first, and if your customers are receptive, follow up with how they can access those perks. People are very savvy when it comes to marketing tactics, and the last thing anyone wants is more promotional emails clogging up his or her inbox. However, people are open to subscription promotions that deliver worthwhile deals and rewards. The trick is to make sure that your perks are things that people actually want. Make sure you promise not to send out alerts too frequently. Your customers will respond well to your assurances that you won’t overwhelm them.

2. After you have gotten your patrons’ attention, ask them if they own cell phones. Make sure they understand that all types of phones, not just smart phones, can receive SMS promotions.

3. Show them how to sign up. If appropriate in the moment, encourage them to sign up right then. Prove to them just how fast and easy the sign-up process is.

If you get this far in the conversation, you will have accomplished several things. You will have made a positive impression on your customers and put a real, human face on your restaurant or bar. Your customers will leave your establishment with the impression that have them in mind when making decisions about your business. Most importantly, you will have spoken to them in a way that moves them to tell their friends about your specials and encourage them to sign up as well.

Ready to use the top Group Texting App, Click here to learn how you can use for your business.

Portrait of a smiling beautiful woman texting with her phone in the garden.

Now You Can Schedule Text Messages

We just added a brand new feature to Txtfyre. Now you can schedule text messages to be sent automatically. Here is a quick video to show you how to use this new feature.

If you’re already using Txtfyre you can login and begin scheduling text messages right away. Just click “Client Login” at the bottom of this post.

Ready to use the top Group Texting App, Click here to learn how you can use for your business.