Marketing is such a clinical, business-oriented concept that many people think it might not apply to something as organic as religion. Obvious, poorly orchestrated marketing would surely be a bad fit. However, a customized marketing plan absolutely has a place within the sphere of a church; flyers and email newsletters already fit nicely into this category. People have this notion that marketing is performed by nameless, faceless workers in cubicles. These anonymous marketers may not know or care much about whatever they are selling. While some marketing firms may operate this way, there are ways to use marketing techniques in ways that will actually reach your followers and resonate strongly with them.
At its core, marketing is all about communication. It is informing current and potential new clients of all of the products and services available. The most successful marketing techniques are able to convince people to incorporate a given brand into their lifestyles. You see this a lot with women who are heavily invested in beauty and fashion: they come to identify by their favorite makeup, perfume and clothing brands. They even refer to shopping as a religion. This is where marketing can find an easy entryway into something like church events. The members of your church already consider their religion a core component of who they are, so your goal will be to generate and maintain enthusiasm.
When developing your marketing plan, consider the role that religion plays in your everyday life. A group texting app could be used to send short daily messages of prayer in the mornings. You may decide to reach out with personal messages, such requests to pray for members who are ill, or open invitations to events like wedding or funeral receptions. A crucial function of group texting for organizations like churches is the ability to send out cancellation notices in a timely manner. Your followers will appreciate knowing ahead of time if choir practice was cancelled or moved to a different day. Email notifications do not always suffice in instances like these, as working adults have inconsistent access to the Internet before they get home. Text messages through a group texting app guarantees that everyone sees the alert in time.
Try to limit yourself to one message per day if possible. If you decide to send daily prayers, include other news bits in the message as well, or provide link to a web document with more detailed updates. Collect phone numbers by posting sign-up sheets before services. It is important that people feel they are volunteering to sign up rather than being pressured into it.
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