A casual young woman uses a smartphone over an open Bible at home.

Group Texting for Churches

Marketing is such a clinical, business-oriented concept that many people think it might not apply to something as organic as religion. Obvious, poorly orchestrated marketing would surely be a bad fit. However, a customized marketing plan absolutely has a place within the sphere of a church; flyers and email newsletters already fit nicely into this category. People have this notion that marketing is performed by nameless, faceless workers in cubicles. These anonymous marketers may not know or care much about whatever they are selling. While some marketing firms may operate this way, there are ways to use marketing techniques in ways that will actually reach your followers and resonate strongly with them.

At its core, marketing is all about communication. It is informing current and potential new clients of all of the products and services available. The most successful marketing techniques are able to convince people to incorporate a given brand into their lifestyles. You see this a lot with women who are heavily invested in beauty and fashion: they come to identify by their favorite makeup, perfume and clothing brands. They even refer to shopping as a religion. This is where marketing can find an easy entryway into something like church events. The members of your church already consider their religion a core component of who they are, so your goal will be to generate and maintain enthusiasm.

When developing your marketing plan, consider the role that religion plays in your everyday life. A group texting app could be used to send short daily messages of prayer in the mornings. You may decide to reach out with personal messages, such requests to pray for members who are ill, or open invitations to events like wedding or funeral receptions. A crucial function of group texting for organizations like churches is the ability to send out cancellation notices in a timely manner. Your followers will appreciate knowing ahead of time if choir practice was cancelled or moved to a different day. Email notifications do not always suffice in instances like these, as working adults have inconsistent access to the Internet before they get home. Text messages through a group texting app guarantees that everyone sees the alert in time.

Try to limit yourself to one message per day if possible. If you decide to send daily prayers, include other news bits in the message as well, or provide link to a web document with more detailed updates. Collect phone numbers by posting sign-up sheets before services. It is important that people feel they are volunteering to sign up rather than being pressured into it.

Ready to use the top Group Texting App, Txtfyre.com? Click here to learn how you can use Txtfyre.com for your business.

small group of people using cellphones together.

Fine Tuning Your SMS Marketing Campaign

SMS marketing is still in its infancy, which means that you can try new things without worrying about breaking rules; there are no rules yet. Generating your list of phone numbers is going to be the hardest part initially. You may have to hold special events or promotions just to draw people to your storefront, after which you can persuade them to sign up.

This is more than an chance to beef up your mailing list, by the way. It’s an opportunity to get a feel for how a multi-pronged marketing campaign should fit together. The initial goal of the event might be to collect information, but you should plan and put on your event as if there was never any other agenda. Give away free products or offer a considerable discount. Make people excited to sign up for your SMS list by demonstrating why your product or service is so crucial.

Figure out a communication style that works for your business. It is often perfectly fine to phrase your messages as obvious advertisements, especially if you are announcing a sale or a special promotion. Other times, it is necessary to approach SMS communication as a real conversation between yourself and your customer base. No matter what style works best, there are some calls to action that are guaranteed to generate interest.

When you offer discounts to people who show the announcement text at the register, you are encouraging people to sign up for your text list and watch out for your messages. Including a coupon code for your website in the message will give you clear statistics on the efficacy of your campaign. Encourage your customers to respond to your texts. It is always beneficial when a business becomes an everyday component of people’s lifestyles. Keep the conversation going and people will naturally start to prefer you over your competitors.

Ready to use the top Group Texting App, Txtfyre.com? Click here to learn how you can use Txtfyre.com for your business.

A group of friends chatting with their smartphones in the street

Why SMS Marketing is Valuable

Text messaging is the last frontier of viral marketing. It’s naturally the next step in the digital marketing game, yet it also feels somewhat quaint. Texting presents a lot of limitations that marketers do not want to work around. This is good news for you, since it means that your business won’t have much competition when it comes to its SMS marketing.

By necessity, SMS alerts have to be short, simple and succinct. They cannot include the images that populate emails, nor can they include hash tags. Keep in mind that text blasts must be compatible with every type of mobile phone, not just new ones with web access and image displays. There are no community elements, such as commenting or sharing, with SMS marketing. The success of a campaign depends solely on whether it resulted in an increase in sales.

Launching a texting campaign will force you to go back to basics and think about what you’re really selling and how you want to speak to your customers, old and new. This is a good thing! The pictures and verbiage in emails and social media posts are crucial in their own ways, but by the same token, your customers probably already have certain feelings about marketing emails. SMS marketing is likely new to many of them. Don’t be deterred by the fact that your SMS blasts won’t look as pretty as your emails do. Your texts will be reaching people directly, via the one communication avenue they check more than their email.

The key to running a successful SMS campaign is offering tangible rewards. The benefit of the images in other forms of marketing is that they remind people that the brand exists even if there isn’t anything new to promote. Text marketing necessitates that special promotions be created. Think of SMS alerts as the ultimate calls to action. You are contacting people directly and inviting them to visit your business. Include special discount codes in your texts, or offer free products for people who show their text messages in your stores. You could even introduce a routine, perhaps texting new specials once a week.

Once you develop a plan for special promotions and work out a proper schedule for SMS blasts, you can start asking people to join your text list through your social media outlets and website.

Ready to use the top Group Texting App, Txtfyre.com? Click here to learn how you can use Txtfyre.com for your business.

Portrait of a smiling beautiful woman texting with her phone in the garden.

Now You Can Schedule Text Messages

We just added a brand new feature to Txtfyre. Now you can schedule text messages to be sent automatically. Here is a quick video to show you how to use this new feature.

If you’re already using Txtfyre you can login and begin scheduling text messages right away. Just click “Client Login” at the bottom of this post.

Ready to use the top Group Texting App, Txtfyre.com? Click here to learn how you can use Txtfyre.com for your business.