A group of friends chatting with their smartphones in the street

Why SMS Marketing is Valuable

Text messaging is the last frontier of viral marketing. It’s naturally the next step in the digital marketing game, yet it also feels somewhat quaint. Texting presents a lot of limitations that marketers do not want to work around. This is good news for you, since it means that your business won’t have much competition when it comes to its SMS marketing.

By necessity, SMS alerts have to be short, simple and succinct. They cannot include the images that populate emails, nor can they include hash tags. Keep in mind that text blasts must be compatible with every type of mobile phone, not just new ones with web access and image displays. There are no community elements, such as commenting or sharing, with SMS marketing. The success of a campaign depends solely on whether it resulted in an increase in sales.

Launching a texting campaign will force you to go back to basics and think about what you’re really selling and how you want to speak to your customers, old and new. This is a good thing! The pictures and verbiage in emails and social media posts are crucial in their own ways, but by the same token, your customers probably already have certain feelings about marketing emails. SMS marketing is likely new to many of them. Don’t be deterred by the fact that your SMS blasts won’t look as pretty as your emails do. Your texts will be reaching people directly, via the one communication avenue they check more than their email.

The key to running a successful SMS campaign is offering tangible rewards. The benefit of the images in other forms of marketing is that they remind people that the brand exists even if there isn’t anything new to promote. Text marketing necessitates that special promotions be created. Think of SMS alerts as the ultimate calls to action. You are contacting people directly and inviting them to visit your business. Include special discount codes in your texts, or offer free products for people who show their text messages in your stores. You could even introduce a routine, perhaps texting new specials once a week.

Once you develop a plan for special promotions and work out a proper schedule for SMS blasts, you can start asking people to join your text list through your social media outlets and website.

Ready to use the top Group Texting App, Txtfyre.com? Click here to learn how you can use Txtfyre.com for your business.

Social media facebook dis-like

5 Reasons Why Facebook Is Dead

Have you deleted your Facebook page yet? I recently read this post on KissMetrics all about how Businesses are now deleting their Facebook pages. I’ve also had clients tell me that they aren’t using Facebook anymore and have deleted their Facebook pages as well. This is a huge change from just a few years back, which is why I decided to outline the very reasons why Facebook is dead.

1. Facebook posts are boring and too long.
Mashable recently reported that the character limit for a Facebook post is 63,206 characters. That’s a little long compared to Twitter’s 140-character limit. People don’t have time to read massive, boring Facebook posts. Which brings me to my next point…

2. My parents are on Facebook.
I wish people, mainly my parents, would stop finding old pictures of me and putting them on Facebook. I don’t know about you, but this seems to happen to me a lot. I think I should be able to approve every picture of myself that someone else posts to Facebook. I’m just kidding of course.

3. Facebook makes you use your real name.
“On Facebook people connect using their real names and identities,” is Facebook’s stance on the matter. Read this post on The Guardian where it was reported that Facebook requires users whose names are reported to be “fake” to submit legal identification to prove they are who they say they are. Fortunately, Instagram still lets us use fake names, even though it’s owned by Facebook. Thank goodness…

4. I have way too many friends on Facebook.
I don’t know about you, but I honestly don’t know half of the people who are my friends on Facebook. I’m too lazy to go through all of my friends and delete the ones I don’t know. I also don’t want to cause drama or offend anyone by unfriending them. Is unfriending a word now?

5. I don’t trust Facebook.
This year, Facebook revealed its secret study of 689,000 users who did not give their consent. Facebook used the information it collected to create an “emotional contagion.” And according to The Huffington Post, this information was used to manipulate a person’s emotions through Facebook. Is that even legal?

Of course there are many more reasons why Facebook is dead, but I digress. Instead let’s talk about an alternative.Txtfyre.com is a perfect alternative to any social network. People can subscribe right from their own mobile phones. They don’t have to have a computer, the Internet or even a smart phone. They just text a keyword and they are automatically subscribed to your company’s list. You can then send them updates with text messages. Stop trying to play the marketing game on social networks like Facebook, Twitter and Google+. Don’t give them control anymore. Instead, make your own network of loyal customers and grow your business with Txtfyre.com

Ready to use the top Group Texting App, Txtfyre.com? Click here to learn how you can use Txtfyre.com for your business.