A group of friends chatting with their smartphones in the street

Why SMS Marketing is Valuable

Text messaging is the last frontier of viral marketing. It’s naturally the next step in the digital marketing game, yet it also feels somewhat quaint. Texting presents a lot of limitations that marketers do not want to work around. This is good news for you, since it means that your business won’t have much competition when it comes to its SMS marketing.

By necessity, SMS alerts have to be short, simple and succinct. They cannot include the images that populate emails, nor can they include hash tags. Keep in mind that text blasts must be compatible with every type of mobile phone, not just new ones with web access and image displays. There are no community elements, such as commenting or sharing, with SMS marketing. The success of a campaign depends solely on whether it resulted in an increase in sales.

Launching a texting campaign will force you to go back to basics and think about what you’re really selling and how you want to speak to your customers, old and new. This is a good thing! The pictures and verbiage in emails and social media posts are crucial in their own ways, but by the same token, your customers probably already have certain feelings about marketing emails. SMS marketing is likely new to many of them. Don’t be deterred by the fact that your SMS blasts won’t look as pretty as your emails do. Your texts will be reaching people directly, via the one communication avenue they check more than their email.

The key to running a successful SMS campaign is offering tangible rewards. The benefit of the images in other forms of marketing is that they remind people that the brand exists even if there isn’t anything new to promote. Text marketing necessitates that special promotions be created. Think of SMS alerts as the ultimate calls to action. You are contacting people directly and inviting them to visit your business. Include special discount codes in your texts, or offer free products for people who show their text messages in your stores. You could even introduce a routine, perhaps texting new specials once a week.

Once you develop a plan for special promotions and work out a proper schedule for SMS blasts, you can start asking people to join your text list through your social media outlets and website.

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man receiving text messages before going to bed

Text Messages Marketing is Very Different From Email Marketing

Text messages are not like emails.

Many people think that the same tactics used for email marketing will work for Text Message Marketing. However, there are many differences from emails and texts. For starters, emails are usually much longer than texts. They include newsletters, event calendars and much more information than should be in a text message.

Also, you can’t expect people that are receiving your emails to read them immediately. I don’t know about you, but I get way to many emails that are not important. And they are absolutely not time sensitive. I even have email notifications turned off on my phone. Texts, on the other hand, are read instantly. Ask yourself, when have you ever received a text that you didn’t read? The trick is to keep your texts sweet and simple. Then people will actually want to read them o.O

You’ll also want to give some thought to what would be the best time of the day for your subscribers to receive your texts. Unless you just want your subscribers to hate you, don’t send texts during times when people are usually asleep.

Ready to use the top Group Texting App, Txtfyre.com? Click here to learn how you can use Txtfyre.com for your business.